Communicating the value of chaplaincy
Elevator speeches: How do we talk about our ministry?
Elevator pitch (From Wikipedia, the free encyclopedia)
An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.
A variety of people, including project managers, salespeople, evangelists, and policy-makers, commonly rehearse and use elevator pitches to get their point across quickly.
Elevator speech resources
How can chaplains explain what we do? By Elaine Chan, BCC, MDiv, MSW (from Vision, September/October 2013)
How do you ‘make the case’ for chaplaincy? By James J. Castello, MBA, MA, BCC (from Vision, January/February 2011)
Professional Chaplains Role is a chaplaincy promotion video that discusses the work of chaplains and a Pastoral Care department in only 1 minute 17 seconds.
Read the related article in Plain Views by Jim Siegel: You’re Given Only 3 Minutes to Speak about Chaplaincy Care at the Orientation for New Hospital Staff. Here’s What to Do.
How do we talk about our ministry? is an NACC PowerPoint presentation. You can view it (and download it) below:
• Read two of the most-requested articles that have appeared in our newsletter, Vision, over the years:
Chaplains Are More Than What Chaplains Do by Rev. Stephen Ryan, OSM
Do You Want to See the Chaplain? by Joan E. Carlson